°ä²¹²Ô²¹»å²¹¡¯²õ University of British Columbia (UBC) has won the Times Higher Education 2014-2015 World University Rankings video competition.

The winning video was chosen after a vote by the Times Higher Education editorial team from a shortlist of five videos, which included entries from Canada, Russia and Australia.

91ÇÑ×Ó asked entrants to simply describe what they love about their university, in no more than 30 seconds. The entry for UBC highlighted ¡°the beauty of our surroundings¡±, the ¡°richness of cultures¡±, the ¡°amazing professors¡±, ¡°fantastic research opportunities¡± and other attributes, accompanied by strong visuals and stirring music.

Garry Fletcher, who coordinated the video project at UBC, said: ¡°The aim of our video project has been to show that the University of British Columbia is a genuinely lovable place which can be appreciated by everyone, students and faculty, staff and visitors, each in their own way. A 30-second video isn¡¯t a big showcase, but anyone visiting either of UBC¡¯s campuses doesn¡¯t need long at all to feel their special magic. We¡¯re lucky to have magnificent settings of mountain, ocean, lake and forest which happily frame what we know as a fantastic institution of academic learning and research.

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¡°We¡¯re thrilled and honoured to be winners of the Times Higher Education World University Rankings video competition, sponsored by such a distinguished publication. Setting international standards that others can aspire to, and then surpass, is very motivating for us at UBC.? As a globally aware university, UBC is proud to be playing its part in international efforts to meet global challenges through education and the pursuit of knowledge. We¡¯re particularly excited to have had an opportunity to convey our belief in UBC as a place of excellence, and very grateful to the adjudicators for this award.¡±

The?co-producer and director was Bruce Marchfelder, the editor was Matthew Hall and the producer was Emily McLaughlin.

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The five shortlisted videos, as of 11 December 2014, had together clocked up almost 30,000 views on YouTube. UBC¡¯s entry had attracted nearly 5,000 views. , from Novosibirsk University in Russia, proved to be the most popular online, with more than 12,000 YouTube views.

¡°Yet again the 91ÇÑ×Ó World University Rankings video competition has highlighted the wonderful diversity of global higher education ¨C with a shortlist that not only covered three continents but which also highlighted the strengths of some very different types of institutions and encompassed a wide range of attributes, from graduate employment outcomes to curiosity-driven research, to fostering lifelong friendships and networks,¡± said Phil Baty, editor of the World University Rankings.

View the full World University Rankings?2014-2015 results

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